This expansive branding program for one of Wyndham Hotel Group’s most iconic hotel chains centered around the romantic ideals of the American open road. We identified that target customers could leverage the convenience of not always having to plan ahead when they traveled – Super 8 is always there when they need to stop.
Choosing a library of landscape-focused black and white photography was a way to differentiate this program from other economy brands. It is as grand as it is gritty.
We art directed and designed billboards, commercials, online advertising, in-room amenities and extensive print campaigns.