Our long-time client, NYU Medical Center, had completed a large scale branding and advertising campaign created to tell the stories of the many amazing doctors and successes of the Center. As the content was being created for television and print purposes, they approached SOS to develop a strategy for how it could be made most effective for the web.
We recognized an opportunity to leverage social media and online add placements to drive traffic to a single microsite 'hub'. The hub allowed the marketing team to feature all of the new advertising as complete campaigns, presented in a way that clearly tells the story of NYUMC's unique positioning. We designed a rich, creative interface that reflected the tone of the content featured on the site.Launch Website